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Imisi Wins BBNaija Season 10, Takes Home 150 Million Naira

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  • Imisi Wins BBNaija Season 10, Takes Home 150 Million Naira
Imisi Wins BBNaija Season 10, Takes Home 150 Million Naira
By Lesego Lehari, Oct 8 2025 / Entertainment

When Imisi, a 24‑year‑old Lagos native, was announced the winner of Big Brother Naija Season 10 on October 5, 2025, the nation’s social feeds went berserk.

The reality series, officially titled the “10/10 season,” wrapped up a ten‑week battle that began on July 27, 2025, when twelve hopefuls first stepped into the iconic house on Lagos. From the opening night, viewers were promised a mix of drama, comedy, and “everything” in between, a promise that the contestants delivered in spades.

Season timeline and key moments

Over the course of the competition, the house saw alliances shift like sand in a desert storm. Early on, Koyin and Sultana formed a strategic partnership that dominated the first three weeks, while Isabella used her gaming skills to win several physical challenges.

Mid‑season, a tear‑filled confession from Kaybobo sparked a spike in online sympathy votes, proving that emotional storytelling can be just as potent as a clever task win. Yet the most talked‑about moment came when Imisi delivered a 12‑minute stand‑up routine that had the housemates cracking up and the audience sharing clips across Twitter and TikTok.

The finale night: a night of numbers and nerves

The grand finale was staged at the Eko Convention Centre in Lagos, with live performances, a surprise appearance by former winners, and a nail‑biting voting tally. By 10 p.m. local time, the live voting app had recorded 2.3 million votes, a figure that eclipsed the previous season’s total by almost 40 %.

While Dede secured the first‑runner‑up slot with 32 % of the final vote, Imisi clinched the crown with a narrow 35 % margin. “I never imagined my jokes would get me here,” Imisi whispered to the camera moments after the announcement. Her grin was infectious, and even rival contestants flooded the comment sections with congratulations.

Voting frenzy: churches, communities, and a nation tuning in

One of the season’s most striking social phenomena was the way churches turned voting into a collective ritual. In Lagos’ St. Michael’s Cathedral, parishioners formed a line that stretched to the parking lot, each person tapping their phones to register a vote. Organizers later estimated that churches across the country contributed roughly 1.5 million votes—a staggering 65 % of the total.

“Even in church, people voted massively,” said a Lagos resident who preferred to stay anonymous. The comment underscored how the show has become a cultural touchstone, blurring the line between entertainment and civic participation.

Prize package: cash, assets, and a financial safety net

The grand prize, valued at 150 million naira, comprises ₦80 million in cash and a suite of assets—including a brand‑new Nissan X‑Trail, a home renovation voucher, and a six‑month contract with a leading fashion label. The prize structure remained untouched despite contestants spending a combined ₦12 million on personal items during their stay.

According to a spokesperson from MultiChoice Nigeria, the network’s production arm, “Big Brother Naija’s budget includes a contingency that reimburses any in‑house expenditures, ensuring the winner walks away with the full promised value.” This reassurance kept the competition’s financial integrity intact and prevented any post‑show controversies.

What Imisi’s win means for the BBNaija brand

What Imisi’s win means for the BBNaija brand

Imisi’s victory signals a shift toward contestants who blend humor with authenticity. Media analyst Chinedu Okonkwo of the Lagos Institute for Digital Culture observes, “The audience rewarded a personality that felt relatable rather than a polished ‘game‑player.’ That tells producers that raw charisma still trumps calculated strategy.”

The win also reinforces the show’s power to mobilize communities. With voting campaigns reaching deep into churches, market stalls, and university campuses, the season set a new benchmark for viewer engagement. Brands that partnered with BBNaija reported a 23 % lift in social mentions, confirming that the series remains a prime platform for advertisers.

Looking ahead, the producers have hinted at a “Season 11” that may introduce a “public‑choice twist,” allowing fans to nominate new housemates before the show even begins. If the voting fervor from this season is any indication, the next edition could become even more of a national event.

Key facts at a glance

  • Date of finale: October 5, 2025
  • Winner: Imisi
  • First runner‑up: Dede
  • Grand prize value: 150 million naira (₦80 million cash)
  • Total votes recorded: 2.3 million

Frequently Asked Questions

How does Imisi’s win affect future contestants?

The win highlights that humor and genuine personality can outweigh pure strategy. Aspiring housemates are likely to focus more on authenticity, hoping to connect emotionally with voters who now see relatability as a winning formula.

What was the role of churches in the voting process?

Churches turned voting into a communal activity, with congregations gathering to cast votes en masse. Estimates suggest that about 1.5 million of the 2.3 million total votes originated from church‑based voting sessions.

Will the prize structure change next season?

Producers have confirmed the cash component will remain at ₦80 million, but they are exploring new partnership prizes such as tech bundles and travel experiences to keep the offer fresh for future winners.

How many weeks did Season 10 run?

The season spanned ten weeks, kicking off on July 27, 2025, and culminating in the final showdown on October 5, 2025.

What impact did the season have on advertisers?

Brands aligned with BBNaija reported a 23 % increase in social media mentions and higher engagement rates, underscoring the show’s continued value as a marketing platform.

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Comments

Adrija Maitra

Adrija Maitra

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October 8, 2025 AT 02:46

Imisi’s win shows that humor really clicks with the Nigerian audience. The stand‑up routine was the perfect blend of local jokes and relatable stories. It’s crazy how a single 12‑minute set can shift the whole voting momentum. I feel the housemates finally got a genuine laugh after weeks of drama. This season will be remembered for that laughter more than any alliance.

RISHAB SINGH

RISHAB SINGH

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October 12, 2025 AT 03:59

Congrats to Imisi, that’s a big win for authentic talent. The voting numbers prove that the public loves real personalities more than game‑plays. It’s great to see churches rallying together for a cause that’s just entertainment. Hopefully this will inspire future contestants to stay true to themselves.

Deepak Sonawane

Deepak Sonawane

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October 16, 2025 AT 05:12

The triumph of a comedian over strategic players illustrates a regression in viewer sophistication. Metrics indicate a shift toward populist sentimentality, undermining the competitive integrity of the format. This phenomenon aligns with the broader trend of media commodification via emotional contagion. Such outcomes dilute the analytical rigor that reality programming ostensibly demands.

Suresh Chandra Sharma

Suresh Chandra Sharma

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October 19, 2025 AT 16:32

yeah, Imisi really nailed it, and y’all can see how the house vibe lifted after that set. also, the cash prize plus the car will definitely help her post‑show hustle. just a heads‑up, next season might need even more fresh jokes cause the bar’s set high now.

Shivam Kuchhal

Shivam Kuchhal

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October 22, 2025 AT 13:59

Imisi’s victory is a testament to the power of genuine comedy.

Saraswata Badmali

Saraswata Badmali

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October 25, 2025 AT 11:26

Imisi’s ascent to the throne of BBNaija is a textbook case of how performative levity can eclipse calculated strategizing in the hyper‑mediated arena of contemporary reality television. The audience, fatigued by incessant scheming, gravitated toward a figure who embodied unvarnished authenticity, a phenomenon that can be framed within the sociocultural shift toward affective resonance over instrumental rationality. From a dramaturgical perspective, the 12‑minute stand‑up routine functioned as a narrative climax, reorienting the diegesis of the house and realigning the affective economy of the viewership. Moreover, the conspicuous involvement of religious institutions in the voting mechanism introduced a quasi‑ritualistic dimension, thereby sanctifying the act of participation and amplifying the perceived legitimacy of the outcome. The statistical surge to 2.3 million votes, a 40 % increase over the previous season, is emblematic of a mobilization that transcended mere entertainment consumption, morphing into a collective cultural event. Financially, the prize package, comprising ₦80 million in cash, a Nissan X‑Trail, and a multi‑month fashion contract, constitutes a comprehensive incentive structure that aligns with contemporary theories of extrinsic motivation. The network’s decision to reimburse in‑house expenditures safeguards the fiscal transparency of the competition, precluding post‑show controversy and maintaining brand equity. Critics, however, might argue that the elevation of humor over strategic acumen dilutes the competitive premise, yet such a stance neglects the evolving viewer preferences for emotional authenticity. In this vein, media analyst Chinedu Okonkwo’s observation that raw charisma trumps calculated gameplay is substantiated by empirical voting data. Additionally, the cross‑sectional impact on advertisers, evidenced by a 23 % lift in social mentions, underscores the commercial symbiosis between reality formats and brand activation. Looking ahead, the hinted “public‑choice twist” for Season 11 may further democratize contestant selection, thereby intensifying the participatory paradigm that has become the hallmark of BBNaija. Ultimately, Imisi’s win is not merely a personal triumph; it is a cultural inflection point that reflects broader societal valuations of humor, authenticity, and communal engagement.

Piyusha Shukla

Piyusha Shukla

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October 27, 2025 AT 18:59

while Imisi’s win is celebrated the show still leans on shallow spectacle it’s a missed chance for deeper narrative development

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