Podcast reunion: how to plan and pull off a memorable comeback
Podcast reunions can spark huge interest — loyal listeners love catch-ups, behind-the-scenes stories, and unresolved debates. Planning one right can turn a one-off episode into a spike in downloads and new subscribers.
Start by asking: what’s the comeback for? Is it a one-time special, a mini-series, or a full relaunch? Pick that now. It guides everything else: guest list, format, run time, promotion, and budget.
Pick guests who matter. Bring originals if you can — hosts, co-creators, or standout guests who shaped the show. If someone is unavailable, invite a fresh voice who can explain why the reunion matters. Keep the guest list tight; five to seven people is enough for a 60-90 minute reunion, or two to three for a 30-45 minute episode.
Tech checklist
Test mics, headphones, and internet. Use a simple recording setup — Zoom, SquadCast, or Zencastr work fine. Record locally when possible. Have a backup recorder and a phone link in case someone drops out. Ask guests to use wired connections and quiet rooms.
Write a clear agenda. Start with a 5-minute greetings and fast update, then move to the main topic, a memories segment, listener questions, and a closing that points to next steps. Send the agenda and time slots to guests a week ahead.
Promotion
Starts early. Create a teaser clip and a short trailer three days before release. Share behind-the-scenes photos and short quotes on social. Ask guests to tag the show and share with their audiences. Offer an exclusive live listening party or Q&A for top fans to boost engagement.
Make the episode feel special. Use old clips, theme music, or a "where are they now" montage. Keep the tone real: nostalgia sells, but avoid repeating old fights without closure. If sensitive topics will come up, brief your guests and have boundaries.
Monetize smartly. A reunion gives sponsors a clear story — "back by demand." Consider limited ads, a sponsor for the live event, or sell a small-batch merch drop tied to the reunion. Keep ads relevant and short so listeners stay through the episode.
Measure results. Track downloads, new subscribers, social shares, and time listened. Compare performance to recent episodes to see if the reunion reached new listeners or re-engaged old ones. Use listener feedback to plan follow-ups.
Quick checklist before recording: confirm recording time with all guests, get signed release forms for use of their voice and old clips, prepare two backup internet numbers, charge all devices, close noisy apps, and test audio levels. Draft three focused questions per guest to avoid rambling and to pull out stories listeners won't hear elsewhere. Finally, plan one clear call-to-action that matches your goal—more subscribers, a Patreon sign-up, or ticket sales for a reunion tour.
Ready to run a reunion? Start small, measure results, and treat it like a special event that grows your show fast.